Handcrafted Slime Marketing Sharing--WED2C Project Plan

Handmade Slime Marketing Sharing

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Name: blushingbb_slimes Posts: 2499 Followers: 563K

INS Account: https://www.instagram.com/blushingbb_slimes/

Product: Handmade slime

Price: $10-$20 Cost: $0.49-1.28

Purchase link: https://blushingbb-slimes.myshopify.com/

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Account Analysis

1. Basic information

1. Name and Logo:

Logo and name remain unified. With handmade slime as the name, the positioning is vertical and the selling attribute is strong. The logo favors female preferences and highlights the overall style of cute cartoon, which is the basic setting for the unified video style. The account reflects the visual impact through color matching and attracts young female users.

2. Personalized Signature:

Personalized signature is equivalent to self-introduction, which can let people know you quickly. First of all, the account is clear about the positioning of the product/service and shows professionalism. Secondly, the personality signature contains handmade source + stocking time + other social media accounts + contact information + store link. The basic information is sufficient to give the user crowd a full sense of security and a stronger sense of trust.

3. Story display：

Story introduces 5 items: stocking time + holiday logistics reminder + about us + wallpaper display + shooting equipment and production materials. The Story function is to top the posts that are considered important and to divide them into sections so that followers can find them quickly.

2. Followers data and update frequency

Posts: 2499 Followers: 563K Following: 134

Update Frequency: Maintain 1 to 2 posts per day

Comparison:

Before: The styles were inconsistent and the sense of color was not strong enough to be appealing.

After: More focus on color matching and background unity.

3. Data analysis

This account has been done for more than four years and is a very successful example. As you can see from the data, the frequency of updates in August is the highest, and therefore the traffic is relatively better.

Surge time:

Cause Analysis:

From the update frequency and traffic comparison, we can see that the daily update is very important to help increase the exposure rate of the account. It is best to maintain the update frequency when newcomers start. After the followers have accumulated a certain degree and have a stable and exclusive traffic, the daily update can be increased or reduced according to the specific situation. It is also important to keep the video style highly consistent, and the cover images are all displayed on a uniform background, which can greatly add points to your content.

Content Analysis

1. Overall Style

Style: lovely macaron color scheme

Display form: The combination of color matching and asmr. Both visual and auditory can greatly attract the young female user group.

Reels ratio: 9:16, cover and background are unified layout.

2. Copywriting Content

The account copywriting is divided into the following steps.

1. Interaction (let the audience take the name or guess the scent, the question and answer format will be more interactive)

2. Handmade slime introduction (type, fragrance, small accessories)

3. Other social media accounts (Tiktok, Youtube)

4. Store link (guided purchase)

5. Tags (handmade slime related tags or popular tags asmr etc. to increase exposure)

Each part of the copy is separated by symbols and some expressions are added to make it look easy and pleasant. The overall look is organized and beautiful.

Tips:

Use some simple symbols to separate the text and tags, so that you can keep the content neat and tidy, but also to increase the exposure of your account through the tags.

Label usage:

1. Number: Up to 30, recommend 10~30

2. Tag structure：From broad to narrow (primary category + secondary category + single product)

3. Label tool（Enter 3 main tags to automatically generate 30 popular tags）：

https://app.sistrix.com/en/instagram-hashtags

https://displaypurposes.com/

Comment Interaction:

If an account only posts and does not interact with followers, it is not helpful for sales. Some daily interactive behavior can improve the quality of the account. As long as the product-related comments suggest replying, reflect the interaction and lead to the purchase.

3. Shooting Method

Shooting equipment: mobile phone + bracket

Shooting requirements:

1. Quiet shooting environment

2. The background color is consistent

3. Focus on the product

4. The cover image is eye-catching

Shooting steps:

1. Display of finished products

2. Small pinch

3. Large pinch

4. Background music selection

The account video is in Asmr form with no extra music. If you use asmr format, make sure the surrounding environment is quiet and free of noise.
If you use the music form, you can choose the appropriate style of music according to the style of the video. For example, if the video is entertaining, try to use cheerful type of music and refer to INS popular music.

Products for Sales

The account only sells handmade slime(vertical and professional), bringing followers a greater sense of trust. It is suggested that one account has one category of products (vertical category). 3-5 products for each category is enough and keep shooting.

Store link: https://blushingbb-slimes.myshopify.com/

Main product: Handmade slime

Category: Entertainment decompression

Quantity: 7 (seven colors)

Product price: $10-$20 , the price is moderate.

The product has the properties of entertainment decompression, more suitable for consumers impulse consumption.

Attention:

1. Sharing content should not be too mixed. It is recommended to focus on a type of product in the social media platform to attract the same type of followers and promote sales, but the store can shelve other related products to drive sales. So, determine your own positioning in the early stage, focus on one type.

2. Have imitative value. If the content has imitation value, followers will have the desire to buy and imitate when they see your content. For example, if a coffee account only publishes photos of the finished product without a video of the production process, it will be difficult to attract followers to imitate and to buy the same product.

3. Have selling attribute. Avoid a pure entertainment/pure sharing account.

Have selling attribute	No selling attribute
Pet health, pet diet	Funny pet videos (pure entertainment)
Book section explanation (leaving suspense)	Full book explanation (no suspense)

4. Persistence. Even if your content is high-quality and original, it's hard to guarantee a large number of effective followers early on, since the Instagram can only drive a limited amount of traffic to new accounts. So update your account regularly at the beginning.