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Here’s the table of the top 50 search keywords from Mar.3rd to Mar.17th.
The ranking is in descending order, the same niche are marked with the same color. From the table, we can see the number of searches of keywords related to masks far prevails over other keywords. I did a data processing, and extract top 7 niches from the raw data, they are:
Ranking | Niches | Searches |
1 | Masks | 3173 |
2 | Hand sanitizer | 704 |
3 | Pet products | 704 |
4 | Home improvement | 419 |
5 | Other epidemic prevention products | 327 |
6 | Fitness products | 226 |
7 | Massage products | 223 |
Masks, hand sanitizer, pet products, home improvement, other epidemic prevention products, fitness products, and massage products. Masks are needless to say, everyone knows how masks sell like hot cakes these days as a necessity under COVID-19. The demand for masks is so tremendous, that mask making machines are compared to cash printers, which print you money every second.
The left 6 niches are what I would like to recommend mainly, as well as another niche not in the table but with huge potential as the final recommendation, read to the end and find what it is.
There are two methods that are proved to be effective for preventing from being infected by the new coronavirus-wearing a mask and wash hands frequently. People washing hands much more frequently than ever before, so the demand for hand sanitizer is surging.
This hand sanitizer gel and this hand sanitizer spray are two hot sellers of this niche because these two can be used to clean hands any time anywhere, easy to carry on the pocket or handbag, especially convenient to use when there is no running water or soap to wash hands.
And the searches of this kind of auto foam soap dispensers grew rapidly in the last week, this product is sanitary and convenient to use whether at home or in public places.
The keywords of this niche are thermometer, air purifier, and gloves. When talking about thermometers, we are not talking about the traditional clinical thermometer which put in your mouth for several minutes to take your temperature, it has been replaced by this infrared electronic thermometer for a long time, which can show your temperature immediately when putting it near your skin. This kind of thermometers are used for public temperature screening, and self-measuring at home, the demand is great.
There are many types of air purifiers for selection, my suggestion is, choosing a portable and mini-sized one, because the shipping cost for medium size and large size could be very expensive, the margin for you to leverage will be too narrow.
This wearable purifier is an ideal one to dropship, the shipping cost is about 4 bucks, and the total cost is under 20 bucks, and it also could be sold as an excellent gift, easier to marketing than other purifiers.
This kind of disposable gloves are very hot, I got myself a pack to prevent from contact infection when I have to go to crowded places or to pick packages, I put on the gloves to make sure I won’t touch any contaminants. And I find another way to use these gloves, because these gloves are waterproof and thin, so they can be worn to wash dishes, more flexible than ordinary rubber dishwashing gloves.
The demand for pet products will increase as people will spend more time with pets when it is inconvenient for hanging out. Pet products actually see an increase when it gets harder to buy pet products in local stores, as more and more stores are shut down as few peoples are going out to do window shopping. And now, if you are marketing on pet toys, like the feeding gun or cat punch posted below, which provides a happy time for pet raisers interacting with pets, you are most likely to hit the pain point of these who are feeling too bored at home.
These two niches are among the top 5 niches with great potential in 2020, and they are going to be ever-increasing in popularity. As fitness rooms are closed due to COVID-19, fitness enthusiasts have no choice but to do the workout at home, there will be an increasing demand for home fitness equipment. Yoga is an exercise that can be practiced at home with at most a yoga mat, so yoga products will probably be a hot sub-niche as there are 104 searches for the keyword Yoga, with 1028 matched products.
Portable fitness gadgets are also good choices, such as sit-ups training tools and leg trainers, the common points of these products are, fit for exercising at home and easy for delivery.
Massage products can go with fitness and they also can be marketed along, we got pain in the back and neck just lying on the couch for a day-long playing smartphones or iPads, then massage products come in handy.
People are apt to make the home more comfortable when they are spending more time staying at home. The keywords in this niche are pillow, humidifier, kitchen and LED, three of these four words are related to comfort: comfortable bedding, moist air, and cozy light atmosphere. Memory foam pillows and latex pillows are two most popular types of pillows in 2019, and the popularity will continue in 2020 because the shape and supporting strength are better for our neck than down pillows and cotton pillows.
Kitchen products will be a promising sub-niche as people have to dine at home for infection concerns. Cooking gadgets and cleaning tools are highly recommended. Cutting devices and choppers are very hot products with tons of types for selection.
This washing basket is an emerging winning product, it can be used to wash vegetables and fruits in a more enjoyable way. And this measuring spoon is good to be marketed for novice cooks, it is used to scale seasonings, a helpful gadget to help novices succeed in cooking.
The last niche I would like to recommend is consumer electrics. This could be a niche with huge potential as people’s recreational activities are restrained, no parties, no outdoor activities, no movies, no bars, people spend most of the time watching TV and online surfing. Home audio & video, computer accessories are two sub-niches with great potential demand. Digital TV Antennas, TV remote controls, and HDMI cables are three products that worth marketing. An HDMI cable links your TV screen to your computer so you can watch movies or play video games on a much larger screen, it could make a hit when people are unable to go watching movies in cinemas.
The keyword Mouse ranks #25 on the list, while it was not on the list of the top 50 search keywords from 20th, Dec. 2019 to 06th, Feb. 2020, which shows mouses are trending these days. Why mouse? Why it is not the keyboard or other accessories? Except a keyboard is larger than a mouse, there is another reason -- mouses are more easily broken down, you may change several mouses, while other accessories still work perfectly.
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